If someone told you 150 years ago that pink was a “girly” color, they’d be laughed at. In fact, pink was originally seen as a strong, masculine color, while blue was considered delicate and dainty—more suited for girls. So, how did this switch happen?
The Color Flip
The shift started in the 1940s when major clothing manufacturers reversed the color associations. Brands like Sears and Macy’s began marketing pink for girls and blue for boys, slowly reinforcing the new gender norms.
By the 1950s, with the rise of post-war consumerism and targeted advertising, pink became solidified as the ultimate “girly” color, thanks to icons like Marilyn Monroe and Jackie Kennedy, who frequently wore pink.
A Modern Comeback
In recent years, pink has been reclaiming its gender-neutral status. From the rise of millennial pink to men confidently wearing pink in fashion, the color is once again breaking stereotypes.
So, the next time someone calls pink a “girly” color, just remind them—it was once a symbol of masculinity and strength! 💖💪
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